sell-by date

Từ điển Việt Anh Việt 4in1 - English Vietnamese 4 in 1 Dictionary

ˈsell-by date BrE AmE noun [countable] British English
1. the date stamped on a food product, after which it should not be sold:
a yoghurt two days past its sell-by date
2. informal a time beyond which something or someone is no longer interesting or useful:
This type of games console is starting to look well past its sell-by date.