gimmick
1. a drawback or difficulty that is not readily evident
- it sounds good but what's the catch?
• Syn:
catch
• Derivationally related forms:
catchy (for: catch)
• Hypernyms:
drawback
2. any clever maneuver
- he would stoop to any device to win a point
- it was a great sales gimmick
- a cheap promotions gimmick for greedy businessmen
• Syn:
device, twist
• Hypernyms:
maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
• Hyponyms:
mnemonic, trick, fast one
3. something unspecified whose name is either forgotten or not known
- she eased the ball-shaped doodad back into its socket
- there may be some great new gizmo around the corner that you will want to use
• Syn:
doodad, doohickey, doojigger, gizmo, gismo,
gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig,
thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget
• Hypernyms:
stuff
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