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Từ điển tiếng Anh - Cambridge Advanced Learners Dictionary
publicity
publicity UK [pʌbˈlɪs.ɪ.ti] US [-ə.t ̬i] noun uncountable <I > the activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity • He attracted a lot of adverse/bad publicity with his speech about unmarried mothers. • Her first novel was published last year in a blaze of (= with a lot of) publicity. • We have planned an exciting publicity campaign with our advertisers. • The publicity generated by the court case has given a welcome boost to our sales. • The normally publicity-shy director will be making several public appearances for the launch of the movie. • The enormous publicity surrounding the case will make it very difficult to hold a fair trial. • The pop group's arrival by hot-air balloon was just a publicity stunt (= an unusual way of attracting the public's attention). Thesaurus+: ↑Advertising, marketing and merchandising ↑Retailing • Their marketing strategy for the product involves obtaining as much free publicity as possible. • The whole episode was a blatant attempt to gain publicity. • They received a lot of adverse publicity about the changes. • Lucia is going to do the publicity for the school play. • a publicity gimmick Idiom: Any publicity is good publicity
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