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Từ điển tiếng Anh - Cambridge Advanced Learners Dictionary
publicity



publicity UK [pʌbˈlɪs.ɪ.ti] US [-ə.t ̬i] noun uncountable
<I > the activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity
He attracted a lot of adverse/bad publicity with his speech about unmarried mothers.
Her first novel was published last year in a blaze of (= with a lot of) publicity.
We have planned an exciting publicity campaign with our advertisers.
The publicity generated by the court case has given a welcome boost to our sales.
The normally publicity-shy director will be making several public appearances for the launch of the movie.
The enormous publicity surrounding the case will make it very difficult to hold a fair trial.
The pop group's arrival by hot-air balloon was just a publicity stunt (= an unusual way of attracting the public's attention).
Thesaurus+: ↑Advertising, marketing and merchandising ↑Retailing
 
Their marketing strategy for the product involves obtaining as much free publicity as possible.
The whole episode was a blatant attempt to gain publicity.
They received a lot of adverse publicity about the changes.
Lucia is going to do the publicity for the school play.
a publicity gimmick
Idiom: Any publicity is good publicity

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