| promotional material 
 
 a message issued in behalf of some product or cause or idea or person or institution
 - the packaging of new ideas
 • Syn:
 promotion, publicity, packaging
 • Derivationally related forms:
 promote (for: promotion)
 • Hypernyms:
 message, content, subject matter, substance
 • Hyponyms:
 buildup, public relations, PR, endorsement, indorsement,
 blurb, ballyhoo, hoopla, hype, plug, sales talk,
 sales pitch, pitch, ad, advertisement, advertizement, advertising,
 advertizing, advert, sales promotion
 • Part Holonyms:
 marketing
 
 
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